The downsizing of Corporate America – from small firms to Fortune 100 behemoths – continues. Unemployment swells. But one writer and author says that’s good news for freelance writers looking to move from starving to “well-fed.”

According to Peter Bowerman, veteran “commercial” freelance writer and author of the newly revised edition of The Well-Fed Writer, “In a downturn, often the first departments of a company to get pared down or eliminated altogether are marketing and communications. Yet, the work still has to get done, and smart, strategic, creative freelancers can help pick up the slack.”

In the last downturn, according to Bowerman, companies learned the benefits of the freelancer model – benefits that are even more attractive and compelling today. Bowerman notes: “Many companies are asking themselves, ‘Why pay salaries and benefits when freelancers – offering a range of talent and fresh ‘outsider’ perspectives – give us only what we need, and only when we need it.’ While the economy may take away full-time jobs, it often gives back freelance work to the entrepreneurially-minded.”

Indeed, as many have discovered, entrepreneurship is on the rise, as those long out of work and seeing the job market only get tighter realize they need to get creative to pay the bills. And launching their own business can be a better bet than waiting for “things to turn around.” As Bowerman points out, “There are countless folks out there who’ve always dreamed of being writers, and here’s a bona fide path to not only a writing career but a profitable one.”

The Well-Fed Writer, newly released, is the updated compilation of Bowerman’s two original WFW titles: the 2000 award-winning Book-of-the-Month Club selection of the same name, and the 2004 triple-award-finalist companion volume, TWFW: Back For Seconds. Bowerman bills the book as, “a detailed how-to guide to help writers start a lucrative commercial freelancing practice: writing for businesses and creative agencies, and for hourly rates of $50-125+.”

With a nod to the fear and loathing many writers have for “sales” and “marketing,” Bowerman includes an entire chapter in his new book to demystifying what he refers to as “The Panic Pair.” As Bowerman observes, “Sales and marketing, once dissected, simply aren’t anywhere near as terrifying as many build them up to be. Those who can get comfortable with a few cornerstone concepts can position themselves nicely to both be a valuable partner to business entities and make an exceptionally handsome living as a writer.”

Drawing a contrast to magazine writing (what many think of as “freelance writing”), which, as an industry, has experienced its own dramatic bloodletting of late, Bowerman says, “Why spend 20-25+ hours slaving over an article that might pay a flat $300 and then fight for your money, when you could do a marketing brochure in a fraction of the time, bill all your hours at an average $60-80/hour and get paid in 30 days?”.

To learn more about Peter Bowerman, The Well-Fed Writer,  The Well-Fed Self-Publisher and WFW coaching services, go to http://wellfedwriter.com.

Kate Sanner

Host of  ”A Jumping-Off Point” on Vivacity Radio:  Internet Talk Radio for Women

CEO and Founder of Vivacity

http://VivacityNow.com

 

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On this edition of  “A Jumping-Off Point”, the show that brings women small business owners and solo-professionals the tools and resources they need to enhance their professional and personal success, Kate Sanner interviews Drs. Judith Sherven and Jim Sniechowski.

Judith and Jim are a best selling husband and wife psychology team and the leading voice for soft sell, heart-based marketing.   As guest experts they’ve been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM, and The Daily Buzz.

Judith and Jim produce the only Internet marketing conference for the soft sell community “Bridging Heart and Marketing” where you can simultaneously focus on the Spiritual Depth of who you are and what you do as well as develop the wide base of skills, strategies and techniques you need to be successful as a Soft Sell Marketer – online and off.   To learn more about the conference and purchasing the recordings from this year’s event, go to: http://www.BridgingHeartandMarketing.com/

And their Soft Sell Marketers Association is an international hub for Soft Sell training and support.   (http://softsellmarketersassociation.net/)

Their latest book is The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May  2009).  Their book gives powerful principles that help you turn your customers into marketing partners – creating partnerships that don’t end with the sale, but become relationships based on trust, respect, and mutual regard – long term customer relationships that are the heart of building a successful business.

To order your copy of  ”The Heart of Marketing:  Love Your Customers and They Will Love You Back” and reveive 60 Free Gifts that connect you with experts from around the world to help transform you and your business once you have made the purchase, go to:

http://theheartofmarketing.com/

This show is sponsored by “Entering the Age of Elegance”

http://maturingmodernwomen.com

Kate Sanner
Vivacity…Jump into Life
http://VivacityNow.com

(c)2009

 

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On this edition of “A Jumping-Off Point”, the show that brings women small business owners the tools and resources they need to enhance their business success, Kate Sanner interviews Jan Marie Dore,`The Professional Women’s Success Coach’.

Jan Marie is a business coach who mentors women entrepreneurs and independent service professionals to attract more clients, make more money, have more freedom, and take more time off. She is known internationally as a mentor to professional women, a speaker, author, workshop facilitator, and retreat leader. Jan Marie has been interviewed or quoted as an expert on small business coaching and women’s small business issues in the media, including radio, magazines, and professional journals and has written numerous articles that have reached audience across the globe.

Jan Marie is the founder of Femalepreneurs.com, a business coaching and training company that provides professional mentoring for women entrepreneurs and service professionals worldwide. She speaks frequently to women in small business who wish to connect passion with profits. She publishes the ezine and blog “Success Secrets for Professional Women”. Visit her online at http://www.femalepreneurs.com/cmd.php?af=1013225 for free resources and tips to grow your business and income and live a great life.

 

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Kate Sanner interviews Tonya R. Taylor. Tonya is a business technology expert also known as the small business confidence BOOSTER with her Fake It Until You Make It Strategy. What are the mistakes new and small business owners make? What are the insider secrets that can have entrepreneurs and small business owners exuding a big business feel while starting to grow their businesses? Tonya gives savvy and powerful answers to these questions.

Tonya is the publisher of a FREE weekly e-newsletter, author of 101 FREE Tools to Grow Your Business and the Quick Start Toolkit – The Entrepreneurs step-by-step guide to POWER up your business fast! To order and learn more about the Quick Start Toolkit that has 73 time and money saving resources, 52 eye-opening tips, 25 step-by-step worksheets, 16 information-packed examples, 11 checklists to get your business up and running fast and 9 tricks that gets RESULTS, go to http://www.fakeituntilyoumakeit.com/cmd.php?af=862143. While there, you can also sign up for Tonya’s content-rich weekly e-newsletter.

 

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Kate Sanner interviews Hand Analyst and The Awaken Your Soul Guide Peggie Arvidson. Peggie became trained and certified as a hand analyst in 2005 as a tool to use in her coaching business which focuses on helping entrepreneurial, dog-loving women put THEIR soul and purpose into their daily life and business.

During that process, Peggie quickly learned that giving people permission to live their life purpose is the most amazing gift – because when they live their purpose full-out and revel in it – they give themselves permission to create effective boundaries so that they can live a balanced and fulfilling life. Their lives include work, relationships and community activism! Peggie finds interactive ways to help successful women identify and create businesses around their unique gifts and brings that insight to each of her readings.

When not reading hands and coaching women through the life-balance process, Peggie walks five miles a day, visits the local Farmer’s markets, revels in the love and companionship of her dogs and writes columns for local newspapers. And, yes…she also finds time to share delicious relationships too – with the man in her life, her friends and the community causes she supports. Before becoming a hand analyst, Peggie was the proud owner of a successful small business and loves sharing entrepreneurial insights and guidance with other creative and enterprising women.

To learn more about Peggie and how to contact her about her Hand Analysis services, go to http://intuitiveevolution.com; you can also contact her at peggie@peggiearvidson.com. Peggie’s Awaken Your Soul Blog can be found at http://awakenyoursoulblog.intuitiveevolution.com.

 

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Christine Kloser is an inspirational business coach, engaging speaker, award-winning book publisher and author of The Freedom Formula: How to Put Soul in Your Business and Money in Your Bank, Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion and Profit and the Inspiration to Realization book series. Christine provides lectures, training, coaching and book publishing services to thousands of entrepreneurs worldwide.

In this interview with Kate Sanner, Christine discusses her journey as a conscious entrepreneur, her book The Freedom Formula (www.thefreedomformula.com), the four principles necessary to having a “Conscious Business” and THE Biggest Mistake most conscious entrepreneurs make. Christine also talks about her upcoming powerful event “The Freedom Formula Experience” on January 22-25, 2009 in Los Angeles, CA. Christine has guaranteed that this “This Four-Day Event Will Lift You and Your Business into Success, Joy, Freedom and Unlimited Wealth in Every Part of Your Life… Guaranteed!”

“The Freedom Formula Experience is a LIVE, 4-day event based on Christine’s best-selling book The Freedom Formula. This event is for entrepreneurs who believe that business and spirit belong together… and their integration is the key to a life filled with purpose, passion and profit. Come learn from these incredible teachers: Marianne Williamson, author of A Return to Love; James Twyman, director/producer of The Moses Code; David Neagle, Author of The Art of Success, Christine Kloser, author of The Freedom Formula and Neale Donald Walsch, author of Conversations with God.” To register for this event and for more information go to: www.thefreedomformula.com/experience

 

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Kate Sanner interviews Julie Williamson, Entrepreneur and Owner of A Good Book Bookstore (www.agoodbook.biz) in Woodlawn, Maryland. Julie speaks on the benefits of reading for adults and children. She also discusses her journey as an entrepreneur and gives some excellent advice to those who are contemplating starting a business of their own. A Good Book Bookstore – We Don’t Just Sell Books…We Change Lives.

 

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Kate Sanner interviews Marcia Merrill of www.yourcareertransitioncoach.com on “The Ten Dreaded Deadly Mistakes
of A Solopreneur”, from her chapter, “A Solopreneur’s Saga: Learning In Action” in the book The Spirit of Women Entrepreneurs: Real Life Stories of Determination, Growth & Prosperity.

 

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