According to Peter Bowerman, veteran “commercial” freelance writer and author of the newly revised edition of The Well-Fed Writer, “In a downturn, often the first departments of a company to get pared down or eliminated altogether are marketing and communications. Yet, the work still has to get done, and smart, strategic, creative freelancers can help pick up the slack.”

In the last downturn, according to Bowerman, companies learned the benefits of the freelancer model – benefits that are even more attractive and compelling today. Bowerman notes: “Many companies are asking themselves, ‘Why pay salaries and benefits when freelancers – offering a range of talent and fresh ‘outsider’ perspectives – give us only what we need, and only when we need it.’ While the economy may take away full-time jobs, it often gives back freelance work to the entrepreneurially-minded.”

Indeed, as many have discovered, entrepreneurship is on the rise, as those long out of work and seeing the job market only get tighter realize they need to get creative to pay the bills. And launching their own business can be a better bet than waiting for “things to turn around.” As Bowerman points out, “There are countless folks out there who’ve always dreamed of being writers, and here’s a bona fide path to not only a writing career but a profitable one.”

The Well-Fed Writer, newly released, is the updated compilation of Bowerman’s two original WFW titles: the 2000 award-winning Book-of-the-Month Club selection of the same name, and the 2004 triple-award-finalist companion volume, TWFW: Back For Seconds. Bowerman bills the book as, “a detailed how-to guide to help writers start a lucrative commercial freelancing practice: writing for businesses and creative agencies, and for hourly rates of $50-125+.”

With a nod to the fear and loathing many writers have for “sales” and “marketing,” Bowerman includes an entire chapter in his new book to demystifying what he refers to as “The Panic Pair.” As Bowerman observes, “Sales and marketing, once dissected, simply aren’t anywhere near as terrifying as many build them up to be. Those who can get comfortable with a few cornerstone concepts can position themselves nicely to both be a valuable partner to business entities and make an exceptionally handsome living as a writer.”

Drawing a contrast to magazine writing (what many think of as “freelance writing”), which, as an industry, has experienced its own dramatic bloodletting of late, Bowerman says, “Why spend 20-25+ hours slaving over an article that might pay a flat $300 and then fight for your money, when you could do a marketing brochure in a fraction of the time, bill all your hours at an average $60-80/hour and get paid in 30 days?”.

To learn more about Peter Bowerman, The Well-Fed Writer,  The Well-Fed Self-Publisher and WFW coaching services, go to http://wellfedwriter.com.

Kate Sanner

Host of  ”A Jumping-Off Point” on Vivacity Radio:  Internet Talk Radio for Women

CEO and Founder of Vivacity

http://VivacityNow.com

Judith and Jim are a best selling husband and wife psychology team and the leading voice for soft sell, heart-based marketing.   As guest experts they’ve been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM, and The Daily Buzz.

Judith and Jim produce the only Internet marketing conference for the soft sell community “Bridging Heart and Marketing” where you can simultaneously focus on the Spiritual Depth of who you are and what you do as well as develop the wide base of skills, strategies and techniques you need to be successful as a Soft Sell Marketer – online and off.   To learn more about the conference and purchasing the recordings from this year’s event, go to: http://www.BridgingHeartandMarketing.com/

And their Soft Sell Marketers Association is an international hub for Soft Sell training and support.   (http://softsellmarketersassociation.net/)

Their latest book is The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May  2009).  Their book gives powerful principles that help you turn your customers into marketing partners – creating partnerships that don’t end with the sale, but become relationships based on trust, respect, and mutual regard – long term customer relationships that are the heart of building a successful business.

To order your copy of  ”The Heart of Marketing:  Love Your Customers and They Will Love You Back” and reveive 60 Free Gifts that connect you with experts from around the world to help transform you and your business once you have made the purchase, go to:

http://theheartofmarketing.com/

This show is sponsored by “Entering the Age of Elegance”

http://maturingmodernwomen.com

Kate Sanner
Vivacity…Jump into Life
http://VivacityNow.com

(c)2009

-Dr. Dorree Lynn, Psychologist, Media Personality, Founder/Editor of  www.FiftyandFurthermore.com

Thirty-eight million baby boomer women have already entered the Age of Elegance, which is a new stage of life with a new identity. More will follow; yet many of these 40+ women are making this journey without any real advance planning. Many of them don’t even think of themselves as “elegant” but this transition into the second half of their lives can take place with style and grace.

Now think F-A-S-T: *format *approach *style *tempo

These are the key elements which make this book original. It is written as a travel guide filled with valuable information that will whet the reader’s appetite to explore resources in detail on the topics featured in the book. The Table of Contents provides such curiosity-evoking subtitles as Change Your “Oil Filter, The FGA Quotient, The F-Word You Need to Use, The 10 Commandments of Aging Motherhood, and Think MSN, Beyond Support Pantyhose, and Just heard It through the Grapevine.

The author has networked with more than 25 leading women’s organizations across the nation and feedback on the book has been overwhelmingly positive.

Buy the book from the author, Chloe JonPaul, at:

https://www.mybookorders.com/order/default.aspx?siteid=215

Welcome to Vivacity’s new radio show “It’s Our Turn”, the show that gives the information, guidance and resources women of all ages need to  step fully into their power.

On this edition of “It’s Our Turn” Radio Show, Kate Sanner interviews Celebrated Imagist, Author, Consultant and Inspirational Speaker Melissa Zollo who speaks on  “Imagine First!”.

Melissa Zollo is an imagist, inspirational speaker and consultant. She is an expert on the Imaginal Dynamic, thePower of Imagination, and How to Apply All the Universal Laws of Life. Melissa can identify your mental blueprint, and explain how your past memory and images are influencing your financial, personal and professional life now.  Melissa takes you beyond the limits of everyday thinking and shows you how to Image First. Melissa has earned the reputation as the “how to lady” and she knows how to help you get the results you want using your imagination, thoughts and feelings! Ms Zollo is the author of the audio programs: Discover the Power of Imagination, Secrets on the Law of Vibration and How to Unleash the Power Within and Attract Money

Melissa shares secrets on the Power of Imagination and shows you how to IMAGE FIRST in all areas of your life so that you expand your awareness and attract more of what you really dream of and less of what you don’t want.

To learn more about Melissa and her work, go to:

http://www.presentmemory.com

Kate Sanner
CEO and Founder
Vivacity

http://VivacityNow.com
(c)2009

Welcome to Vivacity’s new radio show “It’s Our Turn”, the show that gives the information, guidance and resources women of all ages need to step into their greatness and step fully into their power.

On this edition of “It’s Our Turn” Radio Show, Kate Sanner interviews Therapist, Author and Professional Speaker Marilyn Belleghem who speaks on “Personal Growth Through Travel”

Marilyn Barnicke Belleghem is a Registered Marriage and Family Therapist and a clinical member of the Ontario Division of the American Association for Marriage and Family Therapy. She holds a Bachelors Degree in Psychology and a Master’s Degree in Adult Education and Counselling Psychology.

She has a private practice in Burlington, Ontario, Canada where she works with individuals, couples, families and groups, supporting their personal and professional relationships to help them develop their potential. Her focused systems approach assists people to move through the stages of adult development and supports them in letting go of environments and relationships that can no longer foster mental and physical health.

Marilyn is a recognized source for media and has been quoted in many publications and interviewed on radio and television throughout North America. As an international speaker, she has entertained and educated audiences with her ideas that stimulate thought, provoke critical thinking and encourage discussion.

She is the author of “Questing Marilyn: In Search of My Holy Grail, Personal Growth Through Travel”, “Questing France: Deepening the Search for My Holy Grail, Personal Growth Through Travel” and “Questing Home: A Safe Place for My Holy Grail, Personal Growth Through Travel”. You can purchase her books through Quest Publishing (www.questpublishing.ca) and through Amazon.com.

To learn more about Marilyn and her work, go to http://www.mbcinc.ca.

This show is sponsored by Happy From 9 to 5. http://HappyFrom9to5.com

Kate Sanner
CEO and Founder
Vivacity

http://VivacityNow.com
(c)2009

Well grab and notebook and make yourself comfortable… you may never have to market again after tonight! On this show, you are going to learn how to break free from the “old school” marketing tactics and start your very own movement that makes money, makes meaning, and has massive impact.
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You are going to learn why marketing alone does not work and how this economy is ready to provide more opportunity than ever before to be authentic, be effective, and change the world.

She is the real deal. She is the mastermind behind Help More People. She built a half a million dollar coaching business in under 3 years… in her spare time.

Unlike a lot of us, she did it between the time she came home from her day job and the time she went to bed.

I’m talking about Suzanne Evans founder of Help More People and the leader of the upcoming Help More People Tour.

Before you do any more marketing, you HAVE to hear this interview!!

To learn more about the Help More People Tour, go to:
http://tinyurl.com/KateSanner

Cookie Tuminello, THE Team Builder of the South, has been igniting productivity since 1999. Through her action-oriented, hands-on approach programs, workshops and specialized trainings, Cookie provides her clients with powerful tools and tactics to engage, inspire, and energize them to attain amazing results. Cookie empowers CEO’s, managers, business owners, and team members with an occasional coddle or kick in the pants. Find out more about Cookie, get her FREE Report “50 Ways To Go From Overwhelmed to Empowered” and receive weekly Success Tips at www.CookieTuminello.com.

This show is sponsored by Happy From 9 to 5
http://HappyFrom9to5.com